CRM (customer relationship management), CRM software is a category of software that covers a broad set of applications designed to help businesses manage many of the following business processes: customer data. customer interaction. access business information. automate sales.
CRM software that stores customer contact information like names, addresses, and phone numbers, as well as keeps track of customer activity like website visits, phone calls, email, and more. sales management, marketing automation, partner relationship management and customer service. These applications help organizations manage customer accounts, track sales leads, conduct and monitor marketing campaigns and provide service post sale.
Why CRM matters?
CRM helps you ditch clunky processes and manual effort so you can get on with business.
You’ll find more leads, close more deals, keep more customers and grow your business
One place to store all customer information means your conversations are always personal, relevant, and up to date.